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Sainsbury’s OFFICIAL Christmas advert 2016 - The Greatest Gift

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Getting in the Christmas spirit today. Merry Christmas all! 😀👍🎁🎄🎅☃️❄️

Sainsbury’s OFFICIAL Christmas advert 2016 - The Greatest Gift

A Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realizes that the greatest gift he can give people this Christmas is his time. As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…

Directed by Sam Fell

DOP Frank Passingham

LC Malcolm Hadley

Produced by Passion Pictures

Gaffers: Robin Brigham, Paul Molloy

Camera Assistants: Jack Exton, Ollie Craig, Toby Goodyear, Toby McKay

Kuper moco: Max Halstead Milo moco: Dig @ VFX CO

Animation: Andy Biddle, Gary Curaton, Jeff Newitt, Ange Palethorphe

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